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New York State

Wear A Mask

Our PSA, “We ❤ NY,” beat out more than 600 submissions, including from top ad agencies, to win Mariah Kennedy Cuomo's "Wear-a-Mask" initiative, and became New York’s official ad, airing on television across the state nearly 2000 times. Featuring animation from Mike Perry ("Broad City"), the ad and interviews with its directors, Céline Danhier and Aliya Naumoff, were featured on NBC, NY1, ABC and Pix 11, as well as in major publications, including Adweek, Forbes, Time Out and Gothamist.